Executive Director of SIMA (Surf Industry Members Association) since 2021 — the US surf trade body, founded 1989. Before that: owned H2O Surf Shop in Sunset Beach for a decade, founded youth marketing agency Propaganda Headquarters (helped launch Red Bull in the US), leadership roles at Monster Energy and TransWorld Media. Board seats at Ocean Institute, Skateistan, Lonely Whale, AltaSea, Business Alliance for Protecting the Pacific Coast. He’s testified before US Congress on offshore drilling. Currently pushing SIMA’s 2026 Surf Industry Growth Report, which leans heavily on surf parks and expanding access as the growth driver, and the Surfonomics work valuing surf ecosystems economically.
Auto Draft
